With all the various social media platforms, people are increasingly looking for local events and happenings, using them to connect with friends. A relatively new feature in Facebook, events discovery, now enables users to view a better feed of events happening in major cities around them. Users can search through this feed, optimizing by categories like “sports and fitness,” or “theater,” or “music,” or “food,” or even “community service.”
While events are not a primary focus for Facebook, it’s massive and diverse user base will definitely provide an advantage should the company decide to go into the events industry. In the meantime, check out how the Vicinities application integrates users’ interests or hobbies with local events.